MassMedia OU has been creating disruptive technologies for over 10 years in sectors such as advertising, media production, financial technologies, mobile applications and e-commerce. MassMedia has worked on projects with many of the world's top brands, delivering custom and proprietary solutions. We believe no problem is too big to solve and we aim to innovate relentlessly to help transform big dreams into future realities.
Erik Simons has been a serial internet entrepeneur for 14 years. After graduating University, mr Simons began his internet career by pioneering online affiliate marketing networks for the gaming industry, providing performance based advertising solutions which are still in use today. Mr Simons has founded multiple internet companies around the globe. After establishing software development companies in Eastern Europe and the Baltics, at the request of European Union government agencies, mr Simons served as an advisor on IT issues related to the accession of former Easern block countries to the EU. Mr Simons established training programs for IT staff at nuclear powerplants in Latvia and also helped shape several IT courses at at the University of Riga.
Through his develpment office in Seoul, mr Simons created software which allowed South Koreans to navigate the web in their own native language, elimination the need for them to translate web addresses in their browsers.
In the late nineties, mr Simons created software platforms aimed at leveraging the rapid growth and importance of internet search. Using his performance based solutions mr Simons generated several hundred million dollars in revenues for advertisers such as Best buy, Amazon.com, Ebay, Travelocity, Walmart, Disney, Barnes and Noble, NBC, AT&T, Circuit city, directTV and many more.
with a keen interest in M-commerce, Mr Simons continued to develop interactive mobile systems including reverse auctions and financial technology solutions.
Mr Simons is the founder of Carmercial, which has become the automotive industry's leading provider of innovative video advertising solutions, serving all of the major automobile manufacturers.
Most recently, Mr Simons invented platforms for the optimization and distribution of web video for one of the companies he co-founded with John Ferber, USOnetworks which was the foundation for Bidtellect, a leading platform in native advertising and also helped Mr Ferber in the creation of microgiving.com, an internet based charity which aims to directly connect donors with those in need.